Value of Arts & Culture in Place Shaping Survey

How we hold and process your information

Wavehill are undertaking research on behalf of Arts Council England.

The information gathered is used to help Arts Council England to plan their activities in supporting arts and culture across the country in local communities.

People taking part in the survey have been chosen because they previously participated in the Active Lives Survey sponsored by Arts Council England and Sport England and they indicated that they are willing to participate in future research. Participation in survey is voluntary. You can decide to not take part before or during the interview and can choose to not answer certain questions if you prefer.


Any personal information collected as part of the survey is kept confidential. Your answers to the survey will not be made public in a way that could lead to you or your household being identified. The information is only used for statistical analysis and research purposes. Reports produced by Arts Council England from any analysis are made available on their website. Wavehill will produce a report based on the data but this will not identify any individuals.


Your personal data is deleted within six months of the completion of the research. Your answers to the survey are linked anonymously to other data sources for non-commercial research purposes only, unless you ask for this linkage to not take place. The anonymised data is held securely and is only ever used for non-commercial research purposes. We do not share or use your information for commercial or marketing purposes


If you have any questions, please contact Dr Andrew Engeli ( or Joe Shaw at Arts Council England (


Under the new data protection legislation, you have the right:

  • To access your personal data held by Arts Council England

  • To require Arts Council England to correct any mistakes in that data.

  • To (in certain circumstances) object to or restrict processing.

  • For (in certain circumstances) your data to be ‘erased’.


Please contact Joe Shaw at Arts Council England ( if you wish to do any of these things.


If you have any concerns about how your data has been handled, you can lodge a complaint with the Information Commissioner’s Office who is the independent regulator for data protection.  You can contact the Information Commissioner’s Office on 01625 545 745 or 0303 123 1113, via the website , or write to: Information Commissioner, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.


Further information

1. What is the Value of Arts & Culture in Place Shaping Survey?

The survey that we are undertaking for Arts Council England asks residents of communities across the country to tell us about how the arts and culture offer in their area shapes their views about the places in which they live and work.


2. What type of information is collected through the survey?


The survey covers a wide range of topics. These include:

  • The amenities and arts and cultural venues in your area

  • Your views on your quality of life in the place you live

  • Your thoughts about how important the arts and culture are in your life

3. What is personal data?

Personal data means any information that could lead to a person being identified either alone or in combination with other widely-available information, e.g. their name, their address, or details specific to that person.

The survey does not collect any personal information but information collected may be used to compare with previous data collected from the Active Lives survey in which you may have participated.


4. How long does Arts Council England personal data for?

Any data collected from this survey will be held for a period of no more than six months after it has been gathered.


5. What is the legal basis for collecting and processing the data collected?  

Arts Council England are collecting this data as a legitimate public interest.


6. What is the purpose of processing your answers?

The data is used for comparing views about local communities and their arts and culture offer across the country. By taking part, you will be helping Arts Council England shape their support to local communities like yours.

7. Who has access to the personal data collected through the survey?

Data collected through this survey will only be used by Wavehill for analysis and reporting purposes and will not be shared with any external organisation or partner. No individual survey responses will be identified or used in the reporting for this research.