How we hold and process your information

Wavehill have been appointed by Cheltenham Borough Council to undertake research into the opportunities and challenges facing employers and employees in the area.


We would like to speak to strategic businesses to capture views about their workforce and skills needs. Cheltenham Borough Council have provided us with your name and contact details.


The data you provide will only be used for the purposes of this research. Any personal information collected as part of the research is kept confidential. Your answers to the interview will not be made public in a way that could lead to you being identified. Wavehill will produce a report based on the information but this will not identify any individuals.


It is also important to note that the team undertaking the research do not work for Cheltenham Borough Council or any of the organisations that are involved in the delivery or funding of this project. This is an independent research.


Wavehill will delete the information you provide and all personal data relating to this research within six months of the end of the research.


If you have any queries regarding the research, please feel free to contact either Andrew Engeli, who is leading the research ( or Tracey Crews, Director of Planning, Place & Growth, Cheltenham Borough Council  at +44 (0)1242 264126.


Under the new data protection legislation, you have the right:

  • To access your personal data held by Cheltenham Borough Council.

  • To require Cheltenham Borough Council to correct any mistakes in that data.

  • To (in certain circumstances) object to or restrict processing.

  • For (in certain circumstances) your data to be ‘erased’.


Please contact the Tracey Crews if you wish to do any of these things in relation to this project. If you have any concerns about how your data has been handled, you can lodge a complaint with the Information Commissioner’s Office who is the independent regulator for data protection.  You can contact the Information Commissioner’s Office on 01625 545 745 or 0303 123 1113, via the website , or write to: Information Commissioner, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

Further information

  1. Why is this research happening?

Wavehill has been commissioned by the Cheltenham Borough Council to undertake research into opportunities and challenges facing employers and employees in the area.


  2. What type of information is collected through the survey?

The survey focuses on views about the opportunities and challenges that businesses face in the Cheltenham area relating to skills and workforce development. We are also interested in seeking cooperation from businesses to send out a survey to their employees on our behalf for this research..


  3. What is personal data?

Personal data means any information that could lead to a person being identified either alone or in combination with other widely-available information, e.g. their name, their address, or details specific to that person.

  4. How long will personal data be kept for?

Wavehill will hold personal data during the contract period but will delete it six months after the end of the contract.

  5. What is the legal basis for collecting and processing the data collected through the survey?

The research will enable CBC to understand the opportunities and challenges facing workforce development in the local area and will assist it in refining its local development and business support plans.

The research is being carried out by Wavehill on behalf of the CBC. Your individual participation in the research is voluntary.


  6. What is the purpose of processing your answers to the survey?

The data is used for research and research purposes only. The data will be analysed to enable CBC to understand the impact and effectiveness of their work, as well as some of the needs of local businesses and employees. The data will not be used for commercial or marketing purposes and it will not be used to take make decisions about you as an individual.

  7. Who has access to the personal data collected through the survey?

Wavehill will have a copy of the personal data to allow it to carry out the survey and will capture name, job role and organisation name during this interview.

Wavehill will make a written record of the survey responses. These responses will be analysed by researchers at Wavehill to produce a report for the CBC. This report will not identify any individuals participating in the research and the notes will not be shared with the CBC or anyone else outside of Wavehill. Wavehill will delete all personal data within six months of the end of the project. CBC will not have access to personal data collected through the interviews.