Paula joined Wavehill in 2014 after graduating from York University. During her time with the company she has become well versed in both qualitative and quantitative research, specialising in data analysis. Paula is a skilled and experienced quantitative data analyst having conducted analysis on extensive sets for high profile clients on a broad range of project evaluations.
As part of her role, she also has a record of producing bespoke data capture tools across a wide range of platforms and has responsibility for quality assuring questionnaire design and implementation. She is also skilled in creative reporting methods using software such as MS Sway, enabling the communication of findings to clients and stakeholders in alternative, and more engaging and impactful ways.