Heritage Digital Privacy Notice – Beneficiary survey

How we hold and process your information


Wavehill have been appointed by the Heritage Alliance (on behalf of The Heritage Alliance, the Media Trust, Charity Digital and Naomi Korn Associates) to undertake an evaluation of the Heritage Digital Programme.  The key task of the evaluation is to measure the impact and effectiveness of the programme.


We would like to speak to individuals and organisations who took part in Heritage Digital events to capture views about the impact of events and their perceived benefit.  In a previous survey (distributed to you by the Heritage Alliance) you consented to a follow-up survey and subsequently provided your name and contact details.


The data you provide will only be used for the purposes of this evaluation. Any personal information collected as part of the evaluation is kept confidential. Your answers to the interview will not be made public in a way that could lead to you being identified. Wavehill will produce a report based on the information but this will not identify any individuals.


It is also important to note that the team undertaking the evaluation do not work for the Heritage Alliance or any of the organisations that are involved in the delivery or funding of this project. This is an independent evaluation.


Wavehill will delete the information you provide and all personal data relating to this research within six months of the end of the evaluation.


If you have any queries regarding the evaluation, please feel free to contact either Anna Burgess who is leading the evaluation (anna.burgess@wavehill.com) or Carmen Talbot at Heritage Digital (HeritageDigital@theheritagealliance.org.uk).


Under the new data protection legislation, you have the right:

  • To access your personal data held by Charity Digital.

  • To require Charity Digital to correct any mistakes in that data.

  • To (in certain circumstances) object to or restrict processing.

  • For (in certain circumstances) your data to be ‘erased’.


Please contact Carmen Talbot if you wish to do any of these things in relation to this project. If you have any concerns about how your data has been handled, you can lodge a complaint with the Information Commissioner’s Office who is Welsh Government’s independent regulator for data protection.  You can contact the Information Commissioner’s Office on 01625 545 745 or 0303 123 1113, via the website www.ico.gov.uk , or write to: Information Commissioner, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

Further information

  1. Why is this research happening?

Wavehill has been commissioned by the Heritage Alliance to undertake a research and evaluation study of their Heritage Digital programme. Heritage Digital is a consortium programme funded by the National Lottery Heritage Fund (NLHF) to support their digital campaign. It is led by the Heritage Alliance involving specialist digital skills partners the Media Trust, Charity Digital and Naomi Korn Associates.


The consortium, using their combined heritage and digital expertise, are working together to deliver a UK-wide digital skills training programme for the Heritage sector to enable participant organisations and their staff to enhance their digital maturity and develop extended digital skills in a sustainable way.


The Heritage Alliance would like to understand the impact of the programme on individuals and organisations and to identify key learning from the project to shape future digital skills support delivery for the Heritage sector. In particular, the Heritage Alliance are interested to know whether the programme has facilitated improved understanding of how digital technology might be utilized across the sector and whether, through participation, individuals and organisations have been able to enhance their use of digital tools and technology and/or developed extended digital skills.


2. What type of information is collected through the survey?

The interview focuses on views about the attended events, and any perceived outcomes as a result of these events.


3. What is personal data?

Personal data means any information that could lead to a person being identified either alone or in combination with other widely-available information, e.g. their name, their address, or details specific to that person.

4. How long will personal data be kept for?

Wavehill will hold personal data during the contract period but will delete it six months after the end of the contract.

5. What is the legal basis for collecting and processing the data collected through the survey?

The evaluation of the Heritage Digital Programme enables the Heritage Alliance (and other partner organisations) to understand whether the programme is working effectively. It is therefore used to support activities within the Heritage Alliance’s public task. That is, the core role and functions of the Heritage Alliance. For example, the information collected might be used:

  • To decide whether changes need to be made to Heritage Digital Programme

  • To decide whether programmes like Heritage Digital should continue in the future

  • To understand the best methods to support the sector in the development and enhancement of their digital skills

The evaluation is being carried out by Wavehill on behalf of the Heritage Alliance. Your individual participation in the research is voluntary.

6. What is the purpose of processing your answers to the survey?

The data is used for research and evaluation purposes only. The data will be analysed to enable Heritage Alliance to understand the impact and effectiveness of the Heritage Digital Programme. This will help the Heritage Alliance decide whether any changes need to be made to any future programmes and to establish if this programme is able to effectively support the skills needs of the sector. The data will not be used for commercial or marketing purposes and it will not be used to take make decisions about you as an individual.

7. Who has access to the personal data collected through the survey?

Wavehill will have a copy of the personal data to allow it to carry out the survey and will capture name, job role and organisation name during this interview.

Wavehill will make a written record of the discussion during the interview. These notes will be analysed by researchers at Wavehill to produce a report for the Heritage Alliance. This report will not identify any individuals participating in the research and the notes will not be shared with the Heritage Alliance or anyone else outside of Wavehill. Wavehill will delete all personal data within six months of the end of the project. The Heritage Alliance will not have access to personal data collected through the interviews.