• Mair Bell

Careers Wales Clients in Education Research Focus Groups

Careers Wales are in the process of re-launching their services and redeveloping their marketing strategy for school pupils. To inform these strategic changes, Careers Wales commissioned Wavehill in June 2016 to undertake two series of focus groups with a total of 120 Year 10 and Year 12 pupils in secondary schools across Wales. The research findings allow Careers Wales to better understand their target audience, their opinions and behaviours and to determine the best ways to communicate in terms of style, format and messaging.

For more information please contact Mair Bell