• Endaf Griffiths

Supporting Plastic Free New Quay

Photo: Mark Willis (right), co-founding Director of Wavehill, presents Charles Lloyd Harvey (left), Founder of Wildcove and Community Leader of Plastic Free New Quay, with a new bilingual #2MinuteBeachClean board in New Quay.

Wavehill has donated funds to enable Plastic Free New Quay to purchase the first of three fully bilingual #2MinuteBeachClean litter pick boards for the village.

The first board will take pride of place above Dolau Beach with two more planned for the Harbour Beach and Traeth Gwyn coming later. The purchase of New Quay’s first board was made possible via a donation from Wavehill’s Community Benefit Group which annually sponsors worthy activities and good causes. In previous years the group has donated Christmas presents to the elderly at Min Y Mor care home in Aberaeron and has regularly contributed to the local foodbank. Featuring an innovative design with its own litter pickers and rubbish bags, it is hoped that the boards will encourage people out walking or visiting the beach to conduct their own #2MinuteBeachClean helping to reduce plastic pollution along the coastline and helping to keep New Quay’s beaches looking pristine. New Quay was officially recognised as a Plastic Free Community in February of this year by marine conservation charity Surfers Against Sewage as part of its Plastic Free Communities campaign, with the achievement being announced live on BBC Breakfast News.

New Quay was only the second community in Wales to achieve Plastic Free status (narrowly pipped by Aberporth) and only the sixth in the UK! In order to be recognised, communities needed to demonstrate, via a collective effort from local people, businesses, community groups and schools, that they have removed avoidable single-use plastic items like straws, stirrers, plastic bottles, plastic bags, disposable lighters, plastic cotton bud sticks, condiment sachets from their day to day lives, replacing them where possible with more sustainable alternatives. New Quay was able to demonstrate these changes very early on, with local businesses like The Lime Crab Fish and Chip Shop, The Blue Bell Deli & Bistro, The Black Lion Hotel, Crème Pen Cei Ice Cream and New Quay Football Club all having taken steps in January to make changes having been inspired by Sir David Attenborough’s ‘Blue Planet II’ documentary.

In addition, Wildlife conservation organisations like Sea Watch and The Wildlife Trust of South and West Wales based at the Cardigan Bay Marine Wildlife Centre have been conducting beach cleaning activities in the village for over 17 years! Boat Trip companies in the village like SeaMor Dolphin Watching Boat Trips, Dolphin Spotting Boat Trips and Dolphin Survey Boat Trips have also been promoting conservation and sustainability in New Quay for many, many, years which further strengthened New Quay’s bid. The Plastic Free New Quay campaign has been coordinated by Charles Lloyd Harvey, Founder and Managing Director of environmental conservation business, Wildcove, which is based in New Quay. Wildcove supports projects that target pressing environmental issues, including the elimination of marine litter and single use plastics, through raising awareness campaigns and effective hands on action in the community. Using storytelling and social media to educate, inspire and empower communities to become agents of change, Wildcove aims to motivate people to actively engage in removing marine litter from our coastlines and find alternatives to the single use plastics that are threatening our oceans. If you would like to get involved, there’s still time to join one of the two remaining ‘Big Community Clean Up Events’ which are taking place in New Quay this month. Jointly organised by Plastic Free New Quay and New Quay Town Council this series of community clean up events has taken place fortnightly throughout the summer and has seen a dedicated group of volunteers meet to collect litter from some of the busiest tourist areas in the village.

The last two 'Big Summer Community Clean Up' events will be taking place on Sun 9th and Sun 23rd Sep, meeting at 8:30am-10am at Paragon Car Park (Nr Dolau Beach) in New Quay. All equipment is provided and everyone is welcome.


Wildcove: https://wildcove.co.uk/

#2MinuteBeachClean: https://beachclean.net/

Surfers Against Sewage: https://www.sas.org.uk/plastic-free-communities/