Quality Function Deployment applied to Inward Investment
Wavehill were commissioned to develop a dynamic model / matrix to be able to identify what aspects of a region’s proposition will be critical to attracting Foreign Direct Investment (FDI). The model included a competitor analysis, and showed the strength of relationships between regional characteristics such as support levers e.g. grants, skilled workforce, infrastructure, proximity to market, and the voice of the customer for inward investment opportunities.
The model was designed to be dynamic in such a way as the inward investment requirements will be able to be changed (through changing existing / number of requirements and their associated numerical weighting) as will other model variables for scenario planning and sensitivity analysis. The manipulation functionality of the model will be fundamental and so spreadsheet software such as Excel is envisaged.
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