Evaluation of The Wales Broadcast Archive: interviews with project staff and stakeholders

How we hold and process your information

Wavehill have been commissioned by the National Library of Wales to undertake an independent evaluation of the Wales Broadcast Archive.

The Wales Broadcast Archive brings together extensive broadcast material from the collections of BBC Cymru Wales, ITV Cymru Wales and S4C, making it as accessible as possible to all. As part of the mid-term evaluation we are asking project staff and stakeholders for feedback to help us understand how the project has been delivered, what has been achieved so far and any improvements that can be made. Participation is voluntary.

As a current/former member of project staff/stakeholder, your contact details have been provided by the project team. Participation in the interview is voluntary. You can decide to not take part before or during the interview and can choose to not answer certain questions if you prefer.

Any personal information collected as part of the interview is kept confidential. Your answers will not be made public in a way that could lead to you or organisation being identified. The information will only be used for research purposes. Wavehill will produce a report based on the data but this will not identify any individuals.

Your personal data is deleted within 6 months of the end of the project (scheduled to end January 2026).  Your answers to the interview are linked anonymously to other data sources for non-commercial research purposes only, unless you ask for this linkage to not take place. The anonymised data is held securely and is only ever used for non-commercial research purposes. We do not share or use your information for commercial or marketing purposes.  

If you have any questions regarding the questionnaire or the evaluation more generally, please contact Dr Nikki Vousden at Wavehill (nikola.vousden@wavehill.com | 01545 277901) or Einion Gruffudd at the National Library of Wales (einion.gruffudd@llgc.org.uk).

Under the new data protection legislation, you have the right:

·         To access your personal data held by National Library of Wales.

·         To require National Library of Wales to correct any mistakes in that data.

·         To (in certain circumstances) object to or restrict processing.

·         For (in certain circumstances) your data to be ‘erased’.

Please contact Einion Gruffudd if you wish to do any of these things.

If you have any concerns about how your data has been handled, you can lodge a complaint with the Information Commissioner’s Office who is the independent regulator for data protection.  You can contact the Information Commissioner’s Office on 01625 545 745 or 0303 123 1113, via the website www.ico.org.uk or write to: Information Commissioner, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

Further information

What is the Wales Broadcast Archive?

The Wales Broadcast Archive is being delivered by National Library of Wales and is funded by the National Lottery Heritage Fund and Welsh Government. It brings together extensive broadcast material from the collections of BBC Cymru Wales, ITV Cymru Wales and S4C, making it as accessible as possible to all.

Wavehill has been commissioned to deliver an evaluation plan, mid-term review and final report, to support the National Library of Wales to assess the impact and benefits of establishing the first national broadcast archive in the UK, and to ensure that it is accessible to a wide range of users and caters for their needs. This includes the development of research tools to provide an understanding of who is engaging (be that the organisations’ existing audience or new audiences, in particular those considered to be in harder to reach groups such as young people or minority ethnic groups), how they are engaging, what material they are engaging with and how often, as well as capturing their feedback on the experience. As part of our mid-term evaluation, we are asking project staff and stakeholders to provide feedback on project delivery and what has been achieved to date.

What type of information is collected through the interviews?

The interview covers a range of topics. These include:

• Project rationale

• Project delivery

• Project objectives

What is personal data?

Personal data means any information that could lead to a person being identified either alone or in combination with other widely-available information, e.g. their name, their address, or details specific to that person.

The interview collects some personal data for all respondents such as: name, surname, job title, organisation.

How long does Wavehill hold personal data for?

Until 6 months after the end of the project (scheduled to end January 2026).

What is the legal basis for collecting and processing the data collected? 

The legal basis is public task.

What is the purpose of processing your answers?

 As part of our mid-term evaluation, we are asking project staff and stakeholders to provide feedback on project delivery and what has been achieved to date. This will help us to understand what has gone well and what challenges there have been so far, and enable us to provide recommendations for improvement.

Who has access to the personal data collected through the interview?

Wavehill will have access to your personal data. The information will only be used for the purposes of the evaluation. Comments that you make will not be attributed to you or reported/made public in a way that could lead to you being identified. Language learning models and 3rd party software may be used to help us process anonymised data.

Int. Reference 687-22