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  • Wavehill

iMayflower Evaluation Privacy Notice – Participant Survey 

How we hold and process your information

Wavehill have been appointed by Plymouth City Council to undertake an evaluation of the CDF funded iMayflower project. The key task of the evaluation is to assess the value, impact and effectiveness of the project.

We would like to speak to participants of the iMayflower partners (Plymouth College of Art, Mayflower 400, University of Plymouth, Real Ideas, CrowdFunder and Creative UK) to capture views about how the support accessed was delivered and any impacts this may have had. The project partners have provided Wavehill with your contact details that they have on file.

The data you provide will only be used for the purposes of this evaluation. Any personal information collected as part of the evaluation is kept confidential. Your answers to the interview will not be made public in a way that could lead to you being identified. Wavehill will produce a report based on the information but this will not identify any individuals. Information provided will be linked to monitoring information held for you or your organisations by the partners to help improve the quality of the data and aid analysis. Only quantitative information relating to you or your organisation will be shared with partners. Feedback and qualitative insight will be kept anonymous.

It is also important to note that the team undertaking the evaluation do not work for Plymouth City Council or any of the organisations that are involved in the delivery or funding of this project. This is an independent evaluation.

Wavehill will delete the information you provide and all personal data relating to this research within six months of the end of the evaluation.

If you have any queries regarding the evaluation, please feel free to contact either Declan Turner, who is leading the evaluation ( or Tracey Beeck, Project Coordinator (

Under the new data protection legislation, you have the right:

  • To access your personal data held by PCC or the iMayflower Partners.

  • To require PCC or the iMayflower Partners to correct any mistakes in that data.

  • To (in certain circumstances) object to or restrict processing.

  • For (in certain circumstances) your data to be ‘erased’.

Please contact Tracey Beeck if you wish to do any of these things.

If you have any concerns about how your data has been handled, you can lodge a complaint with the Information Commissioner’s Office who is the independent regulator for data protection. You can contact the Information Commissioner’s Office on 01625 545 745 or 0303 123 1113, via the website , or write to: Information Commissioner, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

Further information

Why is this research happening?

Wavehill has been commissioned by PCC to undertake an evaluation of the iMayflower project. iMayflower has been funded by the Cultural Development Fund from Department for Culture, Media and Sport (DCMS) to enhance the cultural offer in key locations in the UK. In order to determine the success of this funding, and identify any learning, an evaluation of the iMayflower activity is being undertaken.

PCC and DCMS are interested in the way that iMayflower has led to impacts among participants in the activity as well as the wider community of Plymouth. They want to see if this project can deliver new methods to encourage cultural development particularly in generating economic and wellbeing benefits for the area.

What type of information is collected through the survey?

The interview focuses on basic information from individuals or the companies they represent and feedback and views on how effective the activity undertaken has been. This will help explore the way the programmes of activity have been managed, delivered and any perceived outcomes as a result of these projects.

What is personal data?

Personal data means any information that could lead to a person being identified either alone or in combination with other widely-available information, e.g. their name, their address, or details specific to that person.

How long will personal data be kept for?

Wavehill will hold personal data during the contract period but will delete it six months after the end of the contract.

What is the legal basis for collecting and processing the data collected through the survey?

The evaluation of iMayflower enables PCC and DCMS to understand whether the project has is worked effectively. It is therefore used to support activities within the public task that are core functions of the Department and PCC. For example, the information collected might be used:

  • To decide whether changes need to be made to future funding

  • To decide whether programmes like iMayflower should continue in the future

  • To understand the best methods for creating new ways of supporting cultural development.

The evaluation is being carried out by Wavehill on behalf of the PCC. Your individual participation in the research is voluntary.

What is the purpose of processing your answers to the survey?

The data is used for research and evaluation purposes only. The data will be analysed to enable PCC and DCMS to understand the impact and effectiveness of the CDF funding. This will help DCMS to decide whether any changes need to be made to the funding and to establish if this iMayflower project has been successful. The data will not be used for commercial or marketing purposes and it will not be used to take make decisions about you as an individual.

Who has access to the personal data collected through the survey?

Wavehill will have a copy of the personal data to allow it to carry out the survey and will capture name, job role and organisation name during this survey.

Wavehill will have a written record of the survey covering all responses. These responses will be analysed by researchers at Wavehill to produce a report for PCC. This report will not identify any individuals participating in the research. Data from the survey may be shared with iMayflower partners to aid their understanding of the types of individuals and organisations who engaged with the support which may involve some linking with existing data. No qualitative information or any feedback will be shared in a way that can lead to the identification of any individuals. Wavehill will delete all personal data within six months of the end of the project.

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