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Privacy Notice

Think Beyond Data Summative Assessment


Wavehill have been appointed by Aston University to undertake an evaluation of the Think Beyond Data project. The key task of the evaluation is to measure the value, impact and effectiveness of the project.


We would like to speak to businesses who have accessed support from Think Beyond Data to capture views on how the delivery has been managed and provided.


The data you provide will only be used for the purposes of this evaluation. Any personal information collected as part of the evaluation is kept confidential. Your answers to the interview will not be made public in a way that could lead to you being identified. Wavehill will produce a report based on the information but this will not identify any individuals.


It is also important to note that the team undertaking the evaluation do not work for The Aston University, Think Beyond Data or any of the organisations that are involved in the delivery or funding of this programme. This is an independent evaluation.


Wavehill will delete the information you provide and all personal data relating to this research within six months of the end of the evaluation.


If you have any queries regarding the evaluation, please feel free to contact either Eddie Knight, who is leading the evaluation ( or Mahmuda Khanom, (


Under the new data protection legislation, you have the right:

  • To access your personal data held by Aston University and partners.

  • To require Aston University and partners to correct any mistakes in that data.

  • To (in certain circumstances) object to or restrict processing.

  • For (in certain circumstances) your data to be ‘erased’.


Please contact Eduardo Hernandez if you wish to do any of these things in relation to this project. If you have any concerns about how your data has been handled, you can lodge a complaint with the Information Commissioner’s Office.  You can contact the Information Commissioner’s Office on 01625 545 745 or 0303 123 1113, via the website, or write to: Information Commissioner, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.




Further information

  1. Why is this research happening?

Wavehill has been commissioned by Aston University to undertake a research and evaluation study of the ERDF funded Think Beyond Data project.

Aston University are interested in the effectiveness of the business support provided under the programme, what impact it may have had and how it can be improved. By surveying the beneficiary businesses who have received grant or business support through the programme, the feedback captured will help refine the delivery and understand the extent to which the programme has met its objectives and act as a model to be improved in the future.


2. What type of information is collected through the survey?

The survey focuses on feedback about how the business support programme has been managed, delivered and any perceived outcomes as a result of accessing the support.


3. What is personal data?

Personal data means any information that could lead to a person being identified either alone or in combination with other widely-available information, e.g. their name, their address, or details specific to that person.


4. How long will personal data be kept for?

Wavehill will hold personal data during the contract period but will delete it six months after the end of the contract.


5. What is the legal basis for collecting and processing the data collected through the survey?

The evaluation of the ERDF programme enables the Aston University to understand whether the programme is working effectively. It is therefore used to support activities within the Think Beyond Data Project’s public task. For example, the information collected might be used:

  • To decide whether changes need to be made to future business support programmes or other provision

  • To decide whether programmes like the Think Beyond Data should continue in the future

  • To understand the best methods for generating change and impact for businesses and delivering training, new partnerships, and new approaches to business support.

The evaluation is being carried out by Wavehill on behalf of Aston University. Your individual participation in the research is voluntary.


6. What is the purpose of processing your answers to the survey?

The data is used for research and evaluation purposes only. The data will be analysed to enable the Aston University and partners to understand the impact and effectiveness of the ERDF Programme. This will help the Aston University decide whether any changes need to be made to the programme and to establish if this programme is able to deliver new insights into business support delivery might be improved. The data will not be used for commercial or marketing purposes and it will not be used to take make decisions about you as an individual.


7. Who has access to the personal data collected through the survey?

Wavehill will have a copy of the business data shared by you with the programme to allow it to carry out the survey and will capture some organisation and individual details during this interview.


Wavehill will make a written record of the survey during the interview. These notes will be analysed by researchers at Wavehill to produce a report for the Aston University. This report will not identify any individuals participating in the research and the personal or identifiable data will not be shared with the Aston University or anyone else outside of Wavehill. Wavehill will delete all personal data within six months of the end of the project.

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