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Plain text version of the Theory of Change diagram for the Creative Wales Production Funding programme

  • Writer: Wavehill
    Wavehill
  • 2 days ago
  • 2 min read

This image presents a structured Theory of Change (ToC) for the Creative Wales Production Funding programme. It visually sets out the causal logic from initial inputs through to longer-term impacts, arranged in five columns from left to right: Inputs, Activities, Outputs, Outcomes, and Impacts.


Column 1: Inputs


The model begins with a single core input:


  • Creative Wales Production Funding – this represents the public investment provided by Welsh Government to support screen and digital content production in Wales.


Column 2: Activities


This funding input is operationalised through the activities whereby production grants are provided to support Scripted content, Non-scripted content, Animation and Game development. As part of this activity, grant terms are formalised through a grant offer letter that sets out expectations and funding conditions. Funded projects also complete an Economic Contract which is a legal and policy mechanism that ensures the project delivers wider public value in return for the investment.

These activities form the basis for what the programme delivers, and are the mechanisms through which funding is turned into tangible outputs.


Column 3: Outputs


Three key outputs are identified as:

  • Production, Development and Promotion Spend – direct investment into the creative content.

  • Training and Skills Development Opportunities – initiatives and placements that support workforce development.

  • Projects Delivered – the funded productions that result from the above activities, forming the backbone of measurable programme delivery.


The “Projects Delivered” output plays a pivotal role in generating outcomes across multiple domains.


Column 4: Outcomes


This column in the diagram reflects both short- and medium-term changes resulting from funded activity. Outcomes are grouped thematically:

  1. Economic and Industrial Outcomes:

    • Turnover Growth in Production Companies and Supply Chains

    • Increased Spend in the Welsh Economy, driven by economic activity across production, supply chains, tourism, and inward investment

    • Creating and Safeguarding Jobs, including jobs for under-represented groups

    • Inward Investment in Capital Projects (such as studios)

    • Wales Becomes More Attractive for the Creative Industries

  2. Cultural and Linguistic Outcomes:

    • Increased Consumption of Welsh and Welsh Language Outputs

  3. Labour Market and Sector Development Outcomes:

    • Talent Retention and Attraction

    • Increased Supply and Demand for Film, TV and Games in Higher and Further Education, including CPD

    • Improvements to Diversity in the Sector

    • Enhanced Skills, Capabilities and Capacity

    • Growth and Increased Resilience and Accessibility in the Creative Industries Sector, underpinned by stronger infrastructure, skills pipelines, and more inclusive employment

  4. Visitor Economy Outcomes:

    • Project-Based Tourism, generated by high-profile productions shot in Wales


These outcomes demonstrate how investment in production has ripple effects beyond the production itself, affecting people, skills, infrastructure, and audiences.


Column 5: Impacts


Finally, the model sets out two high-level impacts which reflect the long-term strategic aims of the programme:


  1. Enhanced Local Pride and Welsh Identity, particularly where productions reflect Welsh stories, talent, and language.

  2. Inclusive Growth for Wales, a central goal of Welsh Government policy.



 
 
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