South East Wales SPF – Business Grant Survey - Privacy Notice
- Wavehill
- Aug 14
- 4 min read
This Wavehill research study and your personal data
UKSPF place based case studies commissioned by the Ministry for Housing, Communities and Local Government (MHCLG).
Wavehill alongside Ipsos Mori and partners have been commissioned by MHCLG to conduct this study.
MHCLG and Wavehill are the data controllers. The Data Protection Officers within each organisation can be contacted at dataprotection@communities.gov.uk and louise.petrie@wavehill.com, respectively.
Some local authorities have agreed to distribute this survey on Wavehill’s behalf and have not shared any personal data with us.
Other local authorities may share business contact names and details with Wavehill where consent was provided to share with contractors as part of the grant agreement.
This privacy notice explains who we are, the personal data we collect, how we use it, who we share it with, and what your legal rights are.
About Wavehill
Wavehill Limited are a specialist research and evaluation consultancy and member of the Social Research Association. As such we abide by the SRA Code of Conduct and associated regulations and guidelines. Wavehill has been contracted to deliver Case Study evaluations in the South West of England and all of Wales in partnership with Ipsos UK who are leading on the national evaluation on behalf of MHCLG.
About the study
The UK Shared Prosperity Fund (SPF) is a central pillar of the UK government’s ambitious agenda and a significant component of support for places. It provides £2.6 billion of funding to local authorities in the UK for local investment for the period 2022 to March 2025, with all areas of the UK receiving an allocation from the fund via a funding formula. UKSPF funding is allocated straight to local areas and can be used to support a wide range of activities and outcomes.
The overarching objectives of the UKSPF are to improve life chances in a local area and to support the local economic performance.
MHCLG’s personal information charter has more information about your rights in relation to your personal data, how to complain and how to contact the Data Protection Officer. You can view it at https://www.gov.uk/government/organisations/ministry-of-housing-communities-local-government/about/personal-information-charter.
How will Wavehill use any interview/survey responses you provide?
Firstly, responding to this study is entirely voluntary and any answers are given with your consent.
Wavehill will keep your responses in strict confidence in accordance with this privacy notice and you will only be identifiable to the client if you consent.
We will only share material(s) with the Project Team; the Project Team is the Wavehill Project Team working on this project.
Wavehill and the client will only use your personal data and responses solely for research and analysis purposes.
Who we share your data with?
Wavehill will be using certain supplier organisations and partners to assist in running this study and we will need to disclose your personal data to these supplier organisations for that purpose. These supplier organisations include:
Large Language Models (Artificial Intelligence e.g. Open AI) using a dedicated environment.
Dedicated subcontractors who are bound by the terms of the contract and this privacy notice
How long will Wavehill retain your personal data and identifiable responses?
Wavehill will only retain your data in a way that can identify you for as long as is necessary to support the research project and findings.
Any personal information will be kept on secure IT system at Wavehill and destroyed within 12 months after the research has been completed. For this project we will securely remove your personal data from our systems by 06/2026.
Your rights
You have the right to access your personal data within the limited period that Wavehill holds it.
Providing responses to this study is entirely voluntary and is done with your consent. You have the right to withdraw your consent at any time whilst we hold your personal data at an identifiable level.
You also have the right to request from us the deletion or erasure of the personal information we hold about you.
You also have the right to rectify any incorrect or out-of-date personal data about you which we may hold.
If you want to exercise your rights, please contact us at the below Wavehill address.
If you have any complaints, we will appreciate if you give us an opportunity to resolve any issue first, by contacting us as set out below. You have the right to lodge a complaint with the UK’s Information Commissioner’s Office (ICO) if you have concerns on how we have processed your personal data. You can find details about how to contact the Information Commissioner’s Office at https://ico.org.uk/global/make-a-complaint/.
Where will your personal data be held & processed?
All of your personal data used and collected for this survey will be stored and processed in the United Kingdom and the European Union.
Automated decision making
We will not use your data for any automated decision making.
How will Wavehill ensure your personal information is secure?
Wavehill takes its information security responsibilities seriously and applies various precautions to ensure your information is protected from loss, theft or misuse. Security precautions include appropriate physical security of offices and controlled and limited access to computer systems.
Wavehill has regular internal and external audits of its information security controls and working practices and is accredited to the International Standard for Information Security, ISO 27001 and Cyber Essentials certified.
How can you contact Wavehill & Client about this study and/or your personal data?
When we ask you for information, we will keep to the law, including the Data Protection Act 2018 and UK General Data Protection Regulation. If you would like to contact us about your personal data, please use the following contacts:
Contact Wavehill:
Email: Louise Petrie at louise.petrie@wavehill.com with “UKSPF Place Based Case Studies - SWW” in the email subject line
Post:
Louise Petrie, Data Protection Officer
Wavehill Ltd
21 Alban Square
Aberaeron
SA6 0DB
United Kingdom
Contact MHCLG:
Email: dataprotection@communities.gov.uk with “23-010932-01: UKSPF Place Based Case Studies - SWW” in the email subject line
Post:
23-010932-01: UKSPF Place Based Case Studies
Data Protection Officer,
Ministry of Housing, Communities and Local Government,
Fry Building,
2 Marsham Street,
London
SW1P 4DF
UK
If you are still not happy, or for independent advice about data protection, privacy and data sharing, you can contact:
The Information Commissioner's Office Wycliffe House Water Lane Wilmslow, Cheshire, SK9 5AF
Telephone: 0303 123 1113 or 01625 545 745 or https://ico.org.uk/
Int. Ref. 732-23
